Bringing structure, control and confidence to your finances, so your business performs better, grows stronger and achieves long-term success.


You didn’t start your business to feel constantly behind, second-guess decisions, or wonder why all the effort isn’t showing up in the numbers.
On paper, things might even look fine. You’re busy, work is coming in, the business is still moving, but underneath, something doesn’t sit right.
Profit feels tighter than it should for the level of work you’re doing. Cash flow has its good months and its worrying ones. Decisions are being made on instinct more than certainty, and the back office takes up far more time and headspace than it deserves.
You might know something needs to change, but you’re not always sure what, or where to start.
This isn’t about working harder, selling more, or trying yet another system. It’s about having the right financial structure, insight and support around you, and being willing to make the changes that allow the business to perform properly, grow sustainably, and finally feel under control again.
You’re not stuck because you’re doing something wrong.
Most business owners at this stage are working hard, making sensible decisions, and putting in the hours,
but without the right financial structure underneath them, the business starts to feel heavier instead of easier.
When systems don’t join up, numbers aren’t fully understood,
and financial decisions are made without clear visibility, progress slows.
Profit leaks quietly, cash flow becomes unpredictable, and every decision takes more energy than it should.
Growth doesn’t come from pushing harder.
It comes from putting the right structure, insight and financial leadership in place,
so effort finally translates into results.
Once you understand what’s really happening in your business, the next step becomes much clearer.
Some owners want to step back and fix what’s holding performance back.
Others are ready to hand over the finance function completely and focus on leading the business forward.
There’s no right or wrong choice, just the right support for where you are now.
The Optimise Plan is designed for business owners who know something needs to change and want to make informed, confident decisions before moving forward.
This is where we:
☑️ uncover where profit is leaking and cash is getting stuck
☑️ make sense of your numbers so decisions stop feeling like guesswork
☑️ identify what needs to change for the business to perform better
It’s a focused, practical starting point - giving you clarity, direction and a clear plan for improvement.
Best for:
Owners who want to understand, fix and strengthen their business before scaling or outsourcing.
The Complete Finance Department is for business owners ready to step away from the day-to-day finance and have it handled properly.
You get a fully outsourced finance team with strategic CFO support - ensuring your numbers are accurate, timely and working for the business, not against it.
This gives you:
☑️ consistent financial structure and visibility
☑️ strategic insight to support growth
☑️ the confidence to lead without being dragged into the detail
Best for:
Owners ready to delegate fully and build long-term success with a trusted finance partner.
When your finances are structured properly and supported in the right way, the whole business starts to feel lighter.
Your numbers are accurate and up to date.
Your reports actually mean something.
And decisions are made with confidence, backed by data, insight and strategy, not guesswork.
You know exactly where your business stands today, what’s coming next, and how your cash flow looks over the months ahead. Profit stops quietly leaking away and starts becoming intentional.
With the right structure, systems and financial leadership in place, success isn’t something you chase.
It becomes how your business operates.
And with a trusted finance partner alongside you, you gain something just as important as growth:
Freedom.
The freedom to step away without things falling apart.
The freedom to switch off at weekends.
The freedom to grow the business without burning yourself out.

The structure behind everything we do
Everything we deliver, whether you start with the Optimise Plan or move into the Complete Finance Department - is built on our Efficiency & Profit Framework.
It’s a practical, proven methodology designed to help business owners move from uncertainty and reactive decisions to control, confidence and long-term success.
Rather than focusing on quick fixes or disconnected tactics, the framework ensures the right things are done in the right order, so progress is sustainable and measurable.

Are you confident in knowing where your business is now?

How much profit is your back office leaking in your back office?

Do you have a clear plan that keeps you on track?
What's the cost on you and your business if you do nothing?
When we say we’ll bring control, confidence and success - this is what it looks like in real life.

"£25k better off, and more work to go!"
“Before using The Efficiency & Profit Framework, we were working flat out but had no idea where the money was going. Everything was manual, nothing joined up, and I felt like I was constantly chasing my tail.
Once we put the framework into action, everything changed. The systems are smooth, the reports actually make sense, and I finally know what’s coming in, what’s going out, and what’s left for me.
We’ve saved over £25k in profit and I’ve gained my weekends back - that’s what I call growth that feels good.
The next step? Working with Profit & Growth Accountants to scale with confidence.”
- Lisa, Kitchen Fit Out Company
We work best with business owners who are ready to shift gears - from reacting to planning, from chaos to control, from being busy to actually growing.
If you’re tired of guesswork, juggling finance tasks, or feeling like your business is running you, this is where the change begins.
You don’t need to have everything figured out.
You just need the mindset that things can run better - and the right finance partner to help make it happen.
Whether you want to streamline your systems, understand your numbers properly, improve cash flow, increase profit or finally grow without burning out, we’ll help you make the shifts that matter.
Together, we’ll build a business that runs with control, confidence and long-term success.

Many business owners make this shift by first understanding what’s really going on, and then deciding on the right level of support.
What You Need to Know About Working With Profit & Growth Accountants
It all starts with a quick call with Nicola J Barnett.
We'll talk through your goals, challenges and what you want from your business.
From there most clients begin with the Profit & Growth Optimise Plan - a focused strategy session that reveals hidden profit opportunities, improves cash flow and gives you a clear plan for progress.
Once you're ready, we'll guide you through our personal onboarding process, so everything runs smoothly from day one.
💡 Every great business transformation starts with one simple step - the decision to begin.
Profit & Growth Accountants are business advisors with a proven framework that focuses on control, confidence and success for business owners.
Rather than focus on just compliance and tax, we support you grow, scale and succeed for the long-term.
Formally known as Accounts & Tax Made Easy, we evolved into Profit & Growth Accountants to reflect our ethos - Business owners need a team to help them understand their numbers, take control, and scale with confidence.
💡 Because knowing your numbers isn’t just about compliance - it’s how you build the business (and life) you want.
Our Complete Finance Department covers every key role your business needs - from bookkeeper, finance manager, and financial controller, to management accountant and CFO.
You get the full expertise of an in-house finance team - less the payroll bill or HR headaches.
We handle everything: bookkeeping, VAT returns, payroll, CIS taxes, management accounts, management reports, profit & loss, cash flow forecast, budgets, financial strategy, corporation tax, self assessment, PAYE, Construction Industry Scheme - all working alongside The Efficiency & Profit Framework, keeping your business performing the best.
Control. Confidence. Success.
💡 Because when your finances run like a well-oiled machine, your whole business performs better.
That's absolutely fine - most of our clients start that way.
Most accountants focus on compliance, while we focus on performance, profits, cash flow and strategy. We can work alongside your existing accountant to strengthen your financial systems, or take over fully when you're ready for complete support.
Our goal isn't to replace what works (if it's working) - it's to help you achieve Control. Confidence. Success.
💡 Because when you have the right financial strategy behind you, everything else in your business starts to fall into place.
We work with clients in-person and online.
Many of our clients in Cheshunt, Hertfordshire and Harlow, Essex meet us face-to-face for strategy sessions, while others across the UK work with us digitally.
Both approaches get our full attention and amazing service, nothing is compromised.
If you take the advisory package - Survive to Thrive, we travel for some strategy sessions up to two hours from Essex & Hertfordshire.
💡 Whether we meet in person or online, the results are the same — structure, strategy, and success.
Because you want more - from your business, your time, and your life.
You've worked hard to build a business you're passionate about but maybe the day to day running of the business is more demanding than you expected.
It's time to make it work for you (cliché I know!) but that is what your business is for, it's not a hobby, or a side hustle - this is your business to align with your personal goals, your lifestyle, and your success. If it isn't doing that yet, you need Profit & growth Accountants.
We go beyond the numbers - bringing structure, strategy, and accountability so your business performs at it's best.
With the right insight and support, you'll achieve Control. Confidence. Success.
💡 Because your business should give you freedom, not take it away.
Nicola J Barnett is the business fixer, the founder of The Efficiency & Profit Framework and host of the podcast 'Get Your Shift Together: The Business Fixer Podcast'
With over 25 years of experience in accounting, business ownership, and advisory, Nicola helps business owners take control of their finances, fix what's holding them back and build profitable, long-term growth.
Nicola is known for being straight talking, practical, and approachable - combining financial insight with real-world experience and strategy to help business owners achieve Control. Confidence. Success.
She believes that most businesses can be fixed with the right support, strategy and mindset.
💡 Because when you shift how you think about your business, everything starts to change.
A traditional accountant focuses on the past - preparing accounts, submitting tax returns and keeping you compliant.
A CFO (Chief Financial Officer) looks forward, using the data from the accountant, they analyse performance, forecast results and guide strategic decisions that shape your future
At Profit & Growth Accountants you get both.
We manage the compliance and day-to-day finances, while acting as your fractional CFO, using The Efficiency & Profit Framework to drive performance, profit and long-term success.
That means you don't just know what happened, but understand why it happened, what's coming next and how to move your business forward.
💡 Because the best businesses don’t just track numbers — they use them to lead the way.
Improving cash flow starts with understanding where your money is going - and why it isn’t coming back fast enough.
We review your payment terms, stock levels, supplier agreements, and pricing, then identify where cash is being tied up or lost.
Using The Efficiency & Profit Framework, we create a 13-week rolling cash flow forecast so you can plan ahead with confidence, pay bills on time, and make smarter spending decisions.
Better cash flow means less stress, fewer surprises, and more freedom to grow.
💡 Because if cash isn’t moving, neither is your business.
Usually, when you’ve outgrown what you have.
You might have an accountant who handles compliance but can’t give you the strategy to grow, or your business may be operating at full capacity and you need more space, structure, and financial direction.
That’s where our Complete Finance Department comes in, giving you the full expertise of an in-house team, from bookkeeper to CFO, all aligned under The Efficiency & Profit Framework.
We’ll bring control, confidence, and strategy to your finances so you can focus on leading, growing, and building long-term success.
💡 When you want more from your business, it’s time for more from your finance team.
A Fractional CFO is like having a senior finance director on your team - without paying a full-time salary.
They help you understand what’s really happening with your money, plan ahead, and make decisions that actually grow your business.
Most business owners bring in a Fractional CFO when things start to feel too big to handle alone, the business is growing fast, cash flow feels unpredictable, or you want to increase profit but don’t know where to start.
They look at the whole picture: how you spend, how you price, how money moves in and out, and where you can make simple changes that have a big impact.
At Profit & Growth Accountants, we include CFO-level support as part of our Complete Finance Department, so you get expert financial guidance, structure, and strategy - all without the cost of hiring in-house.
💡 You don’t just need someone to count your money — you need someone to help you use it wisely.
We provide the same service for every client at Profit & Growth Accountants, everyone has access to our Complete Finance Department.
The only difference, you decide how often, monthly, quarterly or annually - it's about what works best for your business.
Every client gets the same high level of reporting, forecasting and insight. No matter how often we meet, you'll still get full access to the team, detailed management reports, and strategic guidance using The Efficiency & Profit Framework.
Every business deserves Control. Confidence. Success.
💡 You choose the frequency. We deliver the results.
Absolutely - it’s a key part of what we do.
We don’t just prepare your returns; we plan ahead so you always know what’s coming. Using The Efficiency & Profit Framework, we review your business performance, forecast future profits, and calculate your likely tax liabilities well in advance.
That means no surprises, no last-minute scrambles, and complete confidence in your numbers.
We also work closely with trusted financial advisors to make sure you’re as tax-efficient as possible - from pension contributions to investment planning, ensuring every part of your finances works together for your long-term success.
💡 Because tax shouldn’t be a shock - it should be part of your strategy.
Profit isn’t just what’s left in the bank - it’s the result of how your whole business runs.
Every decision, every system, and every hour of your team’s time affects your profit. When time is wasted, processes are clunky, or prices don’t reflect true costs - profit slips away quietly.
Through The Efficiency & Profit Framework, we show you exactly where your money, time, and efficiency are going, and how to turn them into measurable profit.
You’ll understand what’s really driving your results, what’s holding you back, and what needs to change to grow sustainably.
💡 Because everything in your business leads to profit, when it’s working efficiently.
We work with ambitious business owners across a range of industries — but our expertise shines in sectors where performance, systems, and cash flow really matter.
We specialise in warehouse and logistics businesses, trades, service-based companies, and professional firms such as consultants, HR advisors, and creative agencies.
These are businesses that often grow fast, have complex moving parts, and need better structure, strategy, and control behind the scenes.
Using our Efficiency & Profit Framework, we help them simplify operations, strengthen cash flow, and increase profit, so growth feels steady, not stressful.
💡 Because no matter your industry, success starts with strong financial foundations.

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Complete Finance Department
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